Fontsmith develops font solutions for many well-known brands. A unique and distinctive font is integral to a brand’s make up and becomes part of who you are. We design and develop fonts, logos and licencing solutions for customers from all over the world. Our services range from simple advice and support to full bespoke typeface creation. Our typefaces are unique and exclusive to us and our work encompasses everything from traditional to contemporary.Brandfont® - Our fully comprehensive service for brands
A custom font is an incredibly powerful brand asset. It’s still there when the logo is absent and even when the brand colours are stripped away. That’s why it needs to carry so much of a brand’s character.
It’s an often under-estimated brand tool articulating personality, values and messaging for as long as branding has existed. We’re proud to have made major contributions to many well-known brands through their unique custom fonts.
Sometimes it’s considered to be a very expensive process which is only available to the largest brands. However, a custom brand font can also be very affordable for mid-range branding projects. It also gives you creative control in an easy and cost effective way, without the need for additional licenses.
Whether it’s a branding, a licencing, a technological or language requirement, or a custom font, custom font design can be the answer to many problems.
The creative process mirrors the branding process exactly. It starts with research and moves through conceptualisation, bringing in key brand attributes along the way.
And it’s tested the same way too. Without all of the other brand assets, does the font articulate the central idea, personality and proposition behind your brand? Does it bear the scrutiny of market comparison?
It’s a rigorous process that guarantees a fully bespoke and differentiated result every time. And it means that brands with a unique font can be identified easily by consumers in even the most pared-back touch points.
Our experience working with some of the biggest advertising and design agencies in the world has put us in a strong position to deal with the particular complexities of the discipline.
It certainly helps, of course, that we have a very diverse and international team, allowing us to work effectively across broad markets and global commercial cultures.
We continually monitor technological developments to maximise the benefits to our clients. And, we remain solidly plugged into the wider world of brand and design to ensure that we stay ahead of our client’s needs.
The custom font is the supporting cast member that always seems to steal the show, so it’s a job we take very seriously and it’s the backbone of our work at Fontsmith.