FS Rufus is an outgoing, likable sort of font with an eccentric streak. Wide letterforms and curious ink-traps make for an engaging personality, and a set of discretionary ligatures make FS Rufus irresistible to designers wanting to play. Not a small set, either: there are some 80 different options available.
The decision was made early on to make the letterforms of FS Rufus luxuriously wide. This generates a distinctive visual texture when the font is used for text. With other weights available for headlines, FS Rufus brings a curiously engaging look to editorial, magazine covers and advertising.
Ink traps are normally the preserve of fonts intended for printing at small sizes, in newspapers or directories – extra notches necessary to prevent ink from pooling.
FS Rufus turns the ink trap into a beautiful eccentricity, flaunting it in both its lowercase and capitals. Take a look at the “h”, “a” and “k”, and the “B” and “N”.
Attention-seeking? Moi?
Monotype
Unit 2.05, The Tea Building, 56 Shoreditch High Street,
London
E1 6JJ
UK
