FS Pimlico

FS Pimlico

is the vibrant type
7 fonts / Standard / Desktop / Web / App
Download specimen sheet (PDF)
Family £200.00 / Single weight £80.00

FS Pimlico Family

FS Pimlico Features

Personal influences are unavoidable in type design and usually find their way through into finished fonts. At Fontsmith, one period in particular provides inspiration, according to FS Pimlico designer, Fernando Mello.

“Jason and Phil have always known that I’m very into the visual language of the 70s. I know that Jason shares my love of the 70s and Phil will sometimes admit to being a fan, too. I think that’s the reason they were both so supportive in the development of this font.

“And, of course, we all share an interest in good-humoured and intelligent design. We like to think it’s a Fontsmith characteristic.”

Born in the 70s

FS Pimlico started in an unusual place: with a tubby, penguin-like lowercase “a” that Fernando Mello had been sketching. From “a” grew the rest of the alphabet – a bubbly, fat, friendly family with a brush-written quality that became FS Pimlico Black.

The black weight certainly isn’t the normal starting point for creating a regular and bold weight, but Fernando pressed on, driven by a glut of influences: brush-writing; Letraset and early digital systems catalogues; the type of Herb Lubalin and Tony di Spigna; 70s clothes and vinyl; and 70s revival disco nights in London’s Pimlico and Vauxhall.

Back from black

Not often do fonts come along that seem to span the ages. FS Pimlico is at home in an office environment providing a fresh clear identity in communications or providing text that’s clear and easy to read.

But it likes to party, too, 70s style. With the OpenType features switched on, a designer can totally change the look of their work, and create point-of-sale, headlines and titles that stand out and get noticed.

Natural or flourished
Want to use FS Pimlico as your brand font?

Standard Vs. Pro

Fontsmith offers two kinds of fonts: Standard and Pro. If you work exclusively with Latin-based languages our Standard character set is designed to meet your requirements. However, if you work with Cyrillic and Greek typography please use our Pro fonts.

Standard Vs. Pro
Ligature Set
Discretionary Ligatures
Tabular Lining
Proportional Lining
Tabular Oldstyle
Proportional Oldstyle
Lining Slashed Zero
Punctuation & Marks
Stylistic Alternatives
Contextual Alternates
Language support
Uppercase Yes
Lowercase Yes
Ligature Set Yes
Discretionary Ligatures Yes
Tabular Lining Yes
Proportional Lining Yes
Tabular Oldstyle Yes
Proportional Oldstyle Yes
Lining Slashed Zero Yes
Punctuation & Marks Yes
Stylistic Alternatives
Swashes Yes
Contextual Alternates Yes
Language support

Both Standard and Pro font versions include a wealth of typographic features and are available to use in supporting OpenType applications such as Adobe Illustrator®, Indesign® and Photoshop®.