Font index

FS Maja

is the entertaining type
Youthful
Youthful

Fontsmith received a brief to develop a font that would form part of the broadcast identity for the UK’s first digital Freeview channel – E4. It needed to work seamlessly in text and display, both in print and on-screen, and please the eye of the target audience, 18-34-year-olds. So, young, fresh and informal.

No problem. Except for one thing: the timing.

Youthful
Daughter
Daughter

As he worked on FS Maja, Jason Smith was occupied by another imminent deadline: the birth of his third child. The pressure was mounting, but rather than let it get to him, Jason embraced the challenge and made light of the tension, fashioning a bright, bubbly, entertaining type with a personality made for memorable headlines.

Jason Smith
Daughter
Beautifully random
Beautifully random

FS Maja’s soft, rounded shapes and assured, fluent lines encompass lots of notable features that contribute to its warm, fun-loving personality, including: a very large x-height; a short, rounded serif to allow for close spacing and give texture to body text; a slight convexity, or bulge, in the stroke terminals; a calligraphic fluidity in the entry to the down-stroke of most lowercase letters; open, generous curves, especially in the “B”, “P” and “R”; and a “w” made of two “u”s.

Beautifully random
Lowercase
Uppercase
Figures & Currency (Tabular Lining)
Mathematical Forms
Superiors & Fractions
Punctuation & Marks
Ligatures
Discretionary Ligatures
Accents