FS Joey

FS Joey

is the inventive type
10 fonts / Standard & Pro / Desktop / Web / App
Download specimen sheet (PDF)
Family £230.00 / Single weight £80.00
Family £350.00 / Single weight £90.00

FS Joey Family

FS Joey Features

FS Joey was the offspring of a project with Rudd Studio to develop a logotype for an online streaming TV service, in 2008. While under wraps, the secret project was code-named Kangaroo. The logotype led to a second project, to design a corporate typeface for the service.

It was the first big project Fernando Mello had worked on with Jason Smith. “Like any designer who just joined a team, I was very excited about it, drawing and sketching lots of ideas. I remember Jason and I experimenting with lots of possibilities, for both the logo and the typeface.”


As the font for a Spotify-style, internet-based service, FS Joey needed to be highly legible on-screen, including at very small sizes. There had to be a range of weights, and they’d have to work well in print, too. It was also important that it felt corporate, not too quirky, while still having a strong character of its own.


“We designed three weights specifically for use on the Web,” says Jason Smith. “There was the usual fight between me and my team. I wanted at least one identifiable letter that was a quirk. As always I went straight for the lowercase ‘g’, and it was drawn numerous times with lots of variation. I got the quirkiest one accepted by the client.”

But, later in 2009, the Competition Commission blocked Project Kangaroo, and Fontsmith were left with a couple of weights of an as yet unused font. From Kangaroo, Joey was born.


“Straight away, people started to notice the typeface,” says Jason. “I can take the credit for pushing the art direction and standing up for the quirks. But it was Fernando who was the key to pulling it all together and adding his own distinct flavour. Now it’s one of my favourite designs in our library.”

Fresh and friendly, geometric and energetic, Joey is available in five weights, all with italics, all finely-tuned for both screen and print.

A favourite
Want to use FS Joey as your brand font?

Standard Vs. Pro

Fontsmith offers two kinds of fonts: Standard and Pro. If you work exclusively with Latin-based languages our Standard character set is designed to meet your requirements. However, if you work with Cyrillic and Greek typography please use our Pro fonts.

Standard Vs. Pro
Small Caps
Extended Ligature Set
Tabular Lining
Proportional Lining
Tabular Oldstyle
Proportional Oldstyle
Lining Slashed Zero
Punctuation & Marks
All Cap Punctuation
All Small Cap Punctuation
Stylistic Alternatives
Alternative ‘Ampersand’ &
Alternative Cyrillic forms бгдпт
Alternative Greek forms βθξφ
Language support
Uppercase Yes
Lowercase Yes
Accents Yes
Arrows Yes
Small Caps No
Extended Ligature Set No
Tabular Lining Yes
Proportional Lining No
Tabular Oldstyle No
Proportional Oldstyle No
Lining Slashed Zero No
Superiors No
Inferiors No
Numerators No
Denominators No
Ordinals No
Fractions No
Punctuation & Marks Yes
All Cap Punctuation No
All Small Cap Punctuation No
Stylistic Alternatives
Alternative ‘Ampersand’ & Yes
Alternative Cyrillic forms бгдпт No
Alternative Greek forms βθξφ No
Language support
Uppercase Yes
Lowercase Yes
Accents Yes
Arrows Yes
Small Caps Yes
Extended Ligature Set Yes
Tabular Lining Yes
Proportional Lining Yes
Tabular Oldstyle Yes
Proportional Oldstyle Yes
Lining Slashed Zero Yes
Superiors Yes
Inferiors Yes
Numerators Yes
Denominators Yes
Ordinals Yes
Fractions Yes
Punctuation & Marks Yes
All Cap Punctuation Yes
All Small Cap Punctuation Yes
Stylistic Alternatives
Alternative ‘Ampersand’ & Yes
Alternative Cyrillic forms бгдпт Yes
Alternative Greek forms βθξφ Yes
Language support

Both Standard and Pro font versions include a wealth of typographic features and are available to use in supporting OpenType applications such as Adobe Illustrator®, Indesign® and Photoshop®.