Light
Light
Light Italic
Light Italic
Regular
Regular
Italic
Italic
Medium
Medium
Medium Italic
Medium Italic
Bold
Bold
Bold Italic
Bold Italic
Heavy
Heavy
Heavy Italic
Heavy Italic
Kangaroo
Kangaroo

FS Joey was the offspring of a project with Rudd Studio to develop a logotype for an online streaming TV service, in 2008. While under wraps, the secret project was code-named Kangaroo. The logotype led to a second project, to design a corporate typeface for the service.

It was the first big project Fernando Mello had worked on with Jason Smith. “Like any designer who just joined a team, I was very excited about it, drawing and sketching lots of ideas. I remember Jason and I experimenting with lots of possibilities, for both the logo and the typeface.”

Fernando Mello
Kangaroo
Online
Online

As the font for a Spotify-style, internet-based service, FS Joey needed to be highly legible on-screen, including at very small sizes. There had to be a range of weights, and they’d have to work well in print, too. It was also important that it felt corporate, not too quirky, while still having a strong character of its own.

Online
Quirkiest
Quirkiest

“We designed three weights specifically for use on the Web,” says Jason Smith. “There was the usual fight between me and my team. I wanted at least one identifiable letter that was a quirk. As always I went straight for the lowercase ‘g’, and it was drawn numerous times with lots of variation. I got the quirkiest one accepted by the client.”

But, later in 2009, the Competition Commission blocked Project Kangaroo, and Fontsmith were left with a couple of weights of an as yet unused font. From Kangaroo, Joey was born.

Quirkiest
A favourite
A favourite

“Straight away, people started to notice the typeface,” says Jason. “I can take the credit for pushing the art direction and standing up for the quirks. But it was Fernando who was the key to pulling it all together and adding his own distinct flavour. Now it’s one of my favourite designs in our library.”

Fresh and friendly, geometric and energetic, Joey is available in five weights, all with italics, all finely-tuned for both screen and print.

A favourite
Lowercase
Uppercase
Figures & Currency (Tabular Lining)
Mathematical Forms
Superiors & Fractions
Punctuation & Marks
Ligatures
Discretionary Ligatures
Accents
Stylistic Alternatives (Set One)