Thin
Thin
Thin Italic
Thin Italic
Light
Light
Light Italic
Light Italic
Regular
Regular
Italic
Italic
Bold
Bold
Bold Italic
Bold Italic
Heavy
Heavy
Heavy Italic
Heavy Italic
Elliptical
Elliptical

The squareness of curves. That was the elliptical – in more than one sense – notion being explored in the making of FS Hackney. The squareness of curves and vertical terminals to create a gentle, soft sans serif, with a little bit of magic.

A momentary thought – “It doesn’t have to be like this” – provided the spur to explore the verticals and skeletons of letterforms beyond conventional type design limits. A 12-month gestation period gave rise to a font with a larger-than-usual character set, including non-lining figures, small caps and superior and inferior numbers. It’s a collection that speaks confidently for itself.

Elliptical
Assertive
Assertive

It was the Hackney carriage – the black London cab – that gave this font its name, not the north London neighbourhood. Solid, dependable, effective and built to last, FS Hackney was honed to perform in all conditions. Cool, compelling lines and a satisfying overall simplicity lend FS Hackney its assertive air. Assured, versatile and effective; just like a black cab (but without the grumbling).

Assertive
Machined
Machined

Over a string of meetings, Jason Smith and FS Hackney designer Nick Job worked out how to infuse Nick’s sketched letterforms with Fontsmith’s familiar geniality.

“Nick is very meticulous and produces very clean design work,” says Jason. “Hackney is ideal for branding as it’s very clear and its quirks are sensible ones, not odd ones, that don’t distract from the message.”

Nick Job
Machined
Lowercase
Uppercase
Small Caps
Figures & Currency (Tabular Lining)
Figures & Currency (Proportional Lining)
Figures & Currency (Tabular Oldstyle)
Figures & Currency (Proportional Oldstyle)
Mathematical Forms
Superiors & Fractions
Punctuation & Marks
Discretionary Ligatures
Accents
Stylistic Alternatives (Set One)