Your brand. Your font. One licence. One payment. Endless use.

Brands need to communicate. Fonts can contribute to how they do it. Brandfont® is where the two come together.

Brandfont® is a comprehensive service that creates exclusively licensed typefaces for your brand. Your font isn’t just a selection of beautifully crafted letters: it’s an emotion, a gut instinct, a voice that enables your customers to connect with your brand. It’s a way to make your brand stronger and more engaging.

See Brandfont® in action

Brandfont® has worked with brands who do business all over the world.

  • BAE Systems
  • BBC
  • Channel 4
  • Colgate
  • Co-operative Group
  • Glenfiddich
  • Iberia
  • ING Bank
  • ITV
  • Jaguar
  • Kerry Foods Group
  • Lloyds Bank
  • Lurpak
  • McDonald’s
  • Mencap
  • Morrisons
  • Renault
  • Post Office
  • Premier Inn
  • Public Health England
  • Repsol
  • RNIB
  • Sainsbury’s
  • Saudia
  • Set Hotel Group
  • Sky
  • Telecom Italia
  • Telefonica
  • UEFA
  • UniCredit
  • Xerox

The Brandfont® package

Everything you need

  • Your own font name.
  • Free use by all your agencies, printers, signage contractors, developers, etc.
  • Multiple font formats for use across all media (ie OpenType, TrueType, WOFF, WOFF2).
  • Screen-optimised font files (using .ttf autohint tools).
  • Our simple legal licence documentation.
  • No annual or additional charges, you pay a one-off fee.

Unrestricted licensing

  • Marketing, advertising, brand communications and packaging.
  • Digital ads, display screens and digital signage.
  • Web sites (and hosting is also free if self-hosted).
  • Mobile apps.
  • Automated billing and document composition.
  • Internal communications.
  • All territories, ie worldwide.

What’s right for you?

To meet the specific requirements of the brand you are working on, Brandfont® can be used in three simple ways:

  • Licence a Fontsmith font

    Simply choose a font from our library of over 40 tried-and-tested typefaces, and create a Brandfont® Licence to meet your specific usage needs.

  • Modify and licence a Fontsmith font

    Or, if you want to add in distinctiveness and match the personality of your brand, you can choose one of our fonts and work with us to modify any number of its characters. Once you are happy with the characters, we will finalise the font files and create your very own Brandfont® Licence.

  • Custom design and licence your own font

    Or, if you need something even more distinctive, we will design your own font from scratch. We will ensure the new typeface has exactly the right feel and personality for your brand, before creating your own Brandfont® Licence.

Our fonts and fees…

A font for every brand

The Fontsmith Library consists of over 40 wholly-owned, commercial typefaces. It is curated to meet the needs of brand owners, so we’d like to think that there is something for everyone.

Browse the library

Calculating licence fees

It’s simple. The licence fee depends on how wide the scope of use is. To assess this, we will ask who the font is for; how and where it will be used; and what channels it will appear in.

View licensing info