New Fontsmith typeface FS Brabo and the FS Untitled digital playground have been awarded two much-coveted Red Dots as part of the Red Dot Award: Communication Design 2016, the globally renowned design competition. In sessions that lasted several days, the 26 experts on the Red Dot jury evaluated each of the large number of entries individually, live and on site. This year saw designers and companies from a total of 46 countries take part in the award.
The FS Untitled digital playground was developed with The Space Between to promote new digital typeface FS Untitled and won the online category. A playground with 48 interactive scenes was created to show off the versatility of the font, which was released in 24 different styles. With FS Untitled as the core of the idea, four names were invented for every weight. For the lightest weights, names like FS Invisible, FS Ghost and FS Butterfly, and at the heaviest end, FS Shout, FS Boom and FS Apocalypse. For each of these names an interactive scene was designed and built.
FS Brabo was released in November last year and won in the typeface category. It is a contemporary interpretation of a Geralde: An elegant four-weight serifed font for books and magazines, newspapers, signage, advertising, and corporate wordmarks. Since its launch last November FS Brabo has won gold at the European Design Awards, received a certificate of excellence from Tipos Latinos, been included in Typographica and Typefacts favourite typefaces of 2015, and won gold in the Hiii Typography international typography design competition.
Jason Smith, Founder and Creative Director at Fontsmith had this to say about the win: ‘To have two winners at such a prestigious awards as Red Dot is a great achievement and I am very proud of the team. We always try to do something new, with our typeface designs and also with their promotion so I am thrilled to win in both categories.’
Award ceremony and exhibition
The laureates will be honoured on 4 November 2016 in Berlin where the Red Dot Gala will take place in the Konzerthaus Berlin for the sixth time in succession. Afterwards, the Red Dot prize winners will be celebrated at the Designers’ Night in the E-Werk Berlin. Here, for one night only, the exclusive winners’ exhibition “Design on Stage” will be presented at which Red Dot will also be showing the award-winning projects.
The Red Dot Design Award
The origins of the Red Dot Design Award date back to 1955. The now internationally renowned name and brand of the competition were developed by Prof. Dr. Peter Zec in the 1990s. The “Red Dot” has established itself internationally as one of the most coveted seals of quality for good design. In order to be able to properly evaluate the wide range of design projects, the award is sub-divided into three competitions: “Red Dot Award: Product Design”, “Red Dot Award: Communication Design” and “Red Dot Award: Design Concept”, each of which is held once a year. The Red Dot Award documents the most incisive trends around the world in everything from products to communication projects, packaging to design concept and prototypes. The award-winning designs are exhibited in the Red Dot Design Museums.
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