Matt Utber, Creative Director of The Plant has been in touch about his latest work on the global rebrand of MasterChef which now uses our very own FS Clerkenwell! The new branding aims to take MasterChef from being perceived as a TV-centric brand to one seen to be involved in retail, publication, live events and online. The new brand will be shown in the UK with the launch of a new MasterChef book in September.
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