Fontsmith is a type design company based in London. Our international team of designers are driven by an independent, bespoke attitude to font creation. We pride ourselves on our deep understanding of form, craft and detail and how these impact on communication in all its visual forms.
We’ve developed a strong library of beautiful fonts, which we own and licence to designers, advertisers and brands. And, we’re constantly crafting and adding new fonts to keep our body of work fresh and relevant.
We’ve also developed a powerful service offer, centred around good design and custom licensing that helps us deliver exactly what our clients need.
A significant proportion of our work is the design of bespoke fonts for companies and brands across a huge number of sectors. We have earned a strong reputation in this area because we commit serious time to R&D, to ensure that we stay ahead of design movements and technological advances. This foundation keeps our work on target, on brand and gives our fonts real longevity.
We also work on logo design for some of our clients who want to tap in to our practiced visual finesse and knowledge of the specific dynamics of letterforms.
Design is at the very heart of what we do, which is probably why many of our clients are design and branding consultancies.
Technology has brought a positive change for us and the industries we serve. But the core principles remain - fonts must be legible, communicate well, have personality, articulate ideas and above all, be totally unique.
The huge growth in information simply means that we need more variety and a greater choice. All this makes it more difficult for brands to differentiate. But these are the things that fire us up. The need to constantly invent and re-invent and the march of technology are the forces that motivate and shape what we do.
All this is delivered with a practical, flexible approach to licensing that is designed to make things simple and cost-effective for our clients.
Pedro joined Fontsmith in 2017 soon after completing the Typeface Design MA at the University of Reading. He got into type design in 2010 and has a background in editorial and branding design. In his spare time he runs a small letterpress studio, and the well-known Spanish blog about typography Don Serifa. He is particularly interested in typeface legibility.